Product marketing
& UX design for
ecommerce teams
I help DTC brands, app makers, and ecommerce SaaS teams sharpen positioning, clean up the customer experience, and make products people actually understand.
- ecommerce UX
- conversion design
- positioning + messaging
- AI content design
- product strategy
What we’ll improve
Selected work
A mix of product audits, UX work, and personal projects. All in the Shopify and ecommerce world.
Backspace Body
A refill-first body care brand built on Shopify, from product story to storefront experience.
Move fast, keep it simple
Fast prototypes and clear decisions, without making it harder than it needs to be.
Start rough, learn early
Something real in front of people beats polished guesses.
Clear before pretty
Structure and words first. The visual comes once it makes sense.
Use good tools
Good tools quiet the busywork. That leaves room for the hard part.
Say less, mean more
Fewer words. Sharper story. Lands in one read.
Some of the tools I lean on:
- Figma
- Claude
- Cursor
- Lovable
- Paper
- Shopify
- Notion
I’m Paige
For 13 years I’ve worked with ecommerce teams. Shopify apps. DTC brands. Early-stage SaaS. Usually the product is good. The hard part is getting people to understand it fast, trust it, and know what to do next. That’s the work I do. Positioning, UX, and the space where they meet.
Short reads on clarity, positioning, and UX
Read all notesThe eight-second test
How to know if your homepage is actually working — before spending another month tweaking it.
Onboarding is a promise
Every step of your onboarding is a promise about what the product will do. Break the promise, lose the merchant.
Positioning vs. features
Why most product pages read like changelogs — and what to do instead.
Let's talk shop
Open for projects. Always up for trading notes on ecommerce, product, or the craft.