Product strategy + UX for Shopify and ecommerce teamsAn independent practice · Canada · Remote
Product Paige
About

Half product marketer, half UX designer

I’m Paige. I’ve spent 13 years inside the Shopify and ecommerce ecosystem — building apps, positioning DTC brands, and cleaning up the space where product and story meet.

Let’s talk
The longer version

How I got here

I started on the build side — Liquid themes, custom sections, Shopify apps back when merchants weren’t sure the platform could handle real volume. Turns out most of the interesting problems weren’t technical.

The gap between a good product and a product people understand is usually shorter than teams think. It’s one paragraph on a homepage, one clarified onboarding step, one PDP that stops burying the answer. That gap is where I do my best work.

Now I run an independent practice. Two-week sprints, one deliverable at a time, and a written scope before anything starts. Based in Canada, remote by default.

Timeline

13 years, five turning points

  1. 2013

    First Shopify build

    Started building on Shopify when merchants were still asking whether it could handle real stores. Learned the platform inside-out from the theme side.

  2. 2016

    Product marketing shift

    Moved from build to positioning. Realized the hardest part of ecommerce isn't the store — it's getting people to understand why the product exists.

  3. 2020

    Ecommerce SaaS + DTC

    Started splitting time between app-makers building on Shopify and DTC brands selling on it. Onboarding, PDPs, positioning across both.

  4. 2024

    AI + content design

    Started designing AI-assisted content systems for teams shipping at scale. Prompt libraries, page templates, editorial guardrails.

  5. 2026

    Independent practice

    Full-time independent. Two-week sprints, written scopes, no consulting theatre.

How I work

What I bring to every project

The through-line across everything I make. If a project can’t hit these, I’m probably not the right person to run it.

Written before pretty

The words come first. If the message doesn't land as plain text, no amount of design can save it.

Ship real artifacts

Every engagement produces something a team can use the day it's delivered. No deck-thick proposals.

Merchant-first thinking

13 years of watching merchants use ecommerce tools means I default to their POV, not the platform's.

One-sentence tests

If a product can't be explained in eight seconds, positioning has more work to do than design does.

Toolkit

Tools I lean on

  • Figma
  • Framer
  • Claude
  • Cursor
  • Lovable
  • Paper
  • Shopify
  • Notion