Half product marketer, half UX designer
I’m Paige. I’ve spent 13 years inside the Shopify and ecommerce ecosystem — building apps, positioning DTC brands, and cleaning up the space where product and story meet.
- ecommerce UX
- conversion design
- positioning + messaging
- AI content design
- product strategy
How I got here
My background spans product-led SaaS and ecommerce, across funded startups and bootstrapped teams. I’ve also launched two ecommerce brands from scratch, one with a cofounder, handling everything from manufacturer sourcing to go-to-market.
I build growth experiments and AI-coded mini tools: fast to make, fast to test, and killed just as fast if they aren’t performing. Semi-technical and fluent with AI tools, mostly Claude and MCP integrations, which means I move across strategy, UX, and brand without needing a big team behind me.
I’m great at making complicated things simple like the product story, user journey, and visual execution. I’m a perfectionist about the last details (sometimes to a fault).
I take the work seriously, not myself! Always open to new opportunities and meeting with people who love what they do.
Tools I lean on
- Figma
- Framer
- Claude
- Cursor
- Lovable
- Paper
- Shopify
- Notion
Want to work together?
Two-week sprints, one deliverable at a time, a written scope before anything starts. Tell me what you're shipping.