Positioning vs. features
Why most product pages read like changelogs — and what to do instead.
Open ten SaaS product pages. Nine of them will read like a changelog: a stack of features, each with an icon and a paragraph, ordered roughly by how proud the team is of them.
This is not positioning. This is a spec sheet dressed up as marketing. Buyers don't parse spec sheets — they scan for the one thing that tells them if this product is for them.
Positioning is the one sentence that answers: 'why would I switch?' Everything else on the page is either evidence for that sentence or in the way of it.
If you can't state the switching reason in one sentence, you don't have a positioning problem — you have a product-strategy problem. And no amount of feature-page rewriting will fix it.
Keep going
Bring the messy version.
A link, a screenshot, the half-finished idea. I'll help you find the seams and what's worth fixing first.