What we’ll work on together
Positioning, ecommerce UX, AI content design, and product strategy for Shopify and ecommerce teams. Two-week sprints, real artifacts, no consulting theatre.
Four lanes of work, deeply connected
Most engagements pull from more than one. The thread between them: making the product easier to understand, easier to use, and easier to sell.
Positioning + messaging
Clarify what you sell, who it’s for, and why it matters — so customers understand the value faster.
Ecommerce UX + conversion
Clean up the path from first impression to action — product pages, landing pages, flows, and decision points.
AI content design
Use AI to create better product content, page systems, prompts, and workflows — without losing taste or clarity.
Product strategy
Decide what to fix, test, or build next — based on customer friction, business goals, and what actually moves the needle.
Fix what’s slowing growth
Unclear product story
The product evolved, but the message didn't. Customers should not have to work this hard to understand it.
Confusing shopping or signup flow
People are interested, but they are not sure what to do next. That friction costs sales, signups, and trust.
Too many priorities
Everything feels urgent. Work ships, but it's unclear what is actually moving the business forward.
Shaky product foundation
The core experience is not clear enough yet. Scaling now just amplifies the friction.
Positioning + messaging
Clarify what you sell, who it’s for, and why it matters — so customers understand the value faster.
What it is
A focused audit + rewrite of your core product story. The thing buyers should be able to repeat back to you in one sentence after eight seconds on your site.
What’s included
- Audit of current positioning across homepage, product pages, and key flows
- Buyer + competitor framing — who else they’re weighing you against
- New positioning statement + supporting messaging hierarchy
- Headline / subhead / value prop copy for the spaces where it matters most
Deliverable
A short positioning doc + ready-to-paste copy for hero, product pages, and pricing.
Good for
Products that have evolved past their original story, founders trying to articulate what they actually do, teams stuck in feature-list-mode.
Ecommerce UX + conversion
Clean up the path from first impression to action — product pages, landing pages, flows, and decision points.
What it is
An honest walk-through of where your site or product is leaking attention, trust, or buyers. Practical fixes for the screens that actually move revenue.
What’s included
- Heuristic + buyer-mindset walkthrough of the live experience
- Prioritized list of friction points — what to fix now vs. later
- Reworked product page / PDP / signup / checkout flow (depending on scope)
- Component-level redesigns where the layout is the problem
Deliverable
A walkthrough doc, redesigned key screens (Figma), and a prioritized action list mapped to revenue impact.
Good for
Shopify stores leaking conversions, SaaS signup flows that lose buyers between intent and activation, anyone whose analytics show a clear drop-off.
AI content design
Use AI to create better product content, page systems, prompts, and workflows — without losing taste or clarity.
What it is
Design + build of AI-assisted content systems that hold up at scale. Less “ChatGPT wrote my homepage,” more “repeatable system that produces on-brand pages every week.”
What’s included
- Audit of where AI is helping vs. where it’s adding noise
- Prompt + workflow design for content production (product pages, PDPs, blog, email)
- Page system + template design — so AI fills in the right slots, not blank canvases
- Editorial guardrails so the output stays recognizably yours
Deliverable
A prompt library, a content workflow doc, and templated page systems your team can run weekly.
Good for
Teams shipping AI-assisted content that feels generic, founders who want to scale content without scaling the content team, anyone with “100 PDPs to write” on their list.
Product strategy
Decide what to fix, test, or build next — based on customer friction, business goals, and what actually moves the needle.
What it is
A short engagement focused on the next 90 days. Not a deck. A clear set of decisions about where to put attention and where to stop spending it.
What’s included
- Audit of current roadmap + recent shipped work
- Customer + business signal review — what’s the data actually saying
- Prioritized next-90-days plan with rationale per bet
- A short list of what to stop doing (often the harder half)
Deliverable
A one-pager with the next 90 days mapped, plus a working session to debate it.
Good for
Teams shipping work but unclear it’s the right work, founders managing competing priorities, leaders heading into planning season.
How a project starts
Short, written, mutual. No deck-thick proposals. Most projects are scoped and started in the same week.
- 01
Send a link or a screenshot
Email what you’re working on and the specific thing you can’t see clearly yet. The messier the better — that’s usually where the interesting work is.
- 02
We scope it together
Short call to align on the actual problem, the deliverable, the timeline, and the price. You get a written scope before anything starts. No surprise invoices.
- 03
Two-week sprint
Most engagements run in two-week sprints. Async reviews + a live working session. Real artifacts your team can use the day they’re delivered.
Not ready for a project?
Start with a single Ask Paige session. $250, one focused hour, async review before the call, a short prioritized list after. A quick way to find out whether a full engagement makes sense.