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Notes on shipping clearly

Short reads on positioning, ecommerce UX, and AI content design. For founders and product teams shipping fast.

FeaturedPositioning4 min

The eight-second test

How to know if your homepage is actually working — before spending another month tweaking it.

More posts

From the notebook

UXJul 30, 2026
Onboarding is a promise
Every step of your onboarding is a promise about what the product will do. Break the promise, lose the merchant.
PositioningJul 12, 2026
Positioning vs. features
Why most product pages read like changelogs — and what to do instead.

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